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There are major obstacles standing in the way.

“We want to make drone racing one of the main sports in the world.”

“What Red Bull has done with extreme sports is what we want to do with digital sports,” explained Allianz’s Jean-Marc Pailhol. Allianz is a major investor in Formula 1 racing, football (the company has bought the naming rights to six stadia around the world, some of which will be used in the forthcoming DRL championship) and a sponsor of tennis, golf and swimming tournaments. Last week, Horbaczewski announced that the German insurer Allianz would sponsor the DRL’s 2017 championship, the final event of which will be staged at London’s Alexandra Palace in the summer. “I thought: how do we elevate this to a level where we can put it on TV?” Since its founding in 2015, the DRL has attracted serious investment – $12 million to date, with high-profile investors ranging from New York’s Lux Capital to media partners such as MGM, ESPN and Sky Sports. Horbaczewski watched his first drone race in a car park outside a Home Depot in New York City. “When I first started the Drone Racing League, once a week I had someone telling me they were launching their own league,” Nicholas Horbaczewski, co-founder of the DRL, told me. Each invariably hopes to corner the market by establishing the definitive league. Zealous entrepreneurs closely follow on the tail of any emerging sport. In September, during an event timed to coincide with the Paris Drone festival, pilots raced along the Champs-Élysées, watched by 150,000 spectators. Impromptu courses can be set up anywhere. Studded with coloured LEDs, they fly like hyper-evolved, fluorescent mosquitoes and, thanks to their size and manoeuvrability, can make use of those areas of a sports stadium that are usually out of bounds: streaking over the pitch, for example, before grazing through a window, along a corridor and out again into the night sky. With powerful lithium batteries, the size of which dictates the speed class of the drone, these machines, which are typically the size of a box of tissues, can reach speeds in excess of 120mph. A minuscule camera, mounted on the drone’s nose, allows the pilot, as competitors are luxuriously titled, to control the vehicle through virtual reality-style goggles, as if perched in its tiny cockpit. A confluence of technological advances has made drone racing possible. But recently drones have begun to fulfil a less utilitarian kind of role: competition in the nascent world of futuristic motorsports. They have been responsible for innumerable deaths in the Middle East during the last decade and, if Amazon has its way, will deliver millions of toasters, gift sets and novels in the future.
